Baume et Mercier

2025 valentines campaign for Baume et Mercier.

Subject were three of their watch models - Classima, Riviera and Hampton - supported by a floating ribbon that carries the name of the campaign, 'shapes of love'.

After an in depth exploration and direction phase, we created one 20k resolution hero image and three 11k resolution images of each watch, for the use on big screens in all retail stores, and a hero animation featuring all three watches for their website and social media.