For the launch of their new basketball design, Kintsugi, I art-directed and produced a hero animation that functioned as an attention-grabbing brand centerpiece and ad. We also broke it down into individual elements to support diverse social media content.

Additionally, I delivered still life imagery for Comrade’s website and a teaser visual tailored for their social media.

Kintsugi is the Japanese art of repairing broken pottery with lacquer sprinkled with gold, transforming something damaged into something new and even more beautiful. We expressed this concept by echoing the restoration process, highlighting the thoughtfulness and value behind the design.