This exploration was focused on attention grabbing animations and images for social media, doubling as website content, while representing a distinctive aesthetic. Check out the animations on my instagram for the real experience.

The horizontal animation is meant for a hero section, explaining the idea behind the artistic basketball - closing the gap of the functionality of an everyday object and the emotional expression of art, enabling the user of the object to display his individuality and personality in more areas of his life - while teasing the designs and creating a bold expression.