Wiemer

Wiemer approached me in need of quality assets for their website, to launch their brand and product this upcoming September. The goal was to create a minimalistic and almost brutalist look that suits the side table's industrial character, while also picking up influences from brands like Apple. We also wanted to showcase the easy assembly, materials and pattern of shadow that the signature perforated baseplate creates in the sunlight.

We came up with a looping hero animation that prominently sets the tone and communicates value on their website. In addition, we created detail shots to present each element of the table and contrasting shots, showing the silhouette of the product on the brand's orange color, for various use cases.